Ad Income For The Cricket ODI World Cup 2023 Would Be Between Rs 2,000 And Rs 2,200 Cr

Timed matches that are favorable and free streaming on Disney+ Hotstar’s digital income is anticipated to more than quadruple from Rs 450 crore in 2019 to Rs 950 crore in this ODI World Cup 2023.

• SUMMARY ODI World Cup 2023
• Favorable match times are projected to increase the tournament’s overall TV and digital platform viewership, although this year’s digital ad income is anticipated to increase significantly.
• TV is anticipated to generate Rs 1,150 crore in ad income in 2023 as opposed to the Rs 900 crore it generated in 2019 according to brokerage company Elara Capital.
• Digital revenues are predicted to more than double from Rs 450 crore in 2019 to Rs 950 crore in this edition.

In contrast to the Rs 1,350 crore it generated four years earlier in the 2019 edition, the forthcoming Men’s ODI World Cup 2023  , which India is hosting, is predicted to produce Rs 2,000–Rs 2,200 crore in total ad income on TV and digital platforms.

Also Read: Disney Intends To Almost Double The Amount It Invests In The Parks And cruises Industry

According to a letter from the brokerage company Elara Capital, “We expect the Cricket ODI World Cup 2023 to generate INR 20-22bn in ad revenue on TV/digital platforms combined.” The company estimates that internet ad income would more than double from Rs 450 crore in 2019 to Rs 950 crore in this ODI World Cup 2023, while TV ad revenues are predicted to rise from Rs 900 crore in 2019 to Rs 1,150 crore in 2023 in this ODI World Cup 2023.

In an effort to compete with JioCinema, which will broadcast the IPL cricket matches for free in 2023 and is supported by Reliance Industries, Disney Star, which owns the ICC TV and digital media rights till 2023, has announced that it will stream the matches for free on its Disney+ Hotstar app. The matches will also be shown on the network’s Star network of channels.

According to Senior Vice-President of Elara Capital Karan Taurani, the tournament’s total viewership is anticipated to increase because matches are set to begin around 10.30 am or 2 pm IST. He anticipates a large increase in digital income this year.

Because to the good time, fans may watch the first half of the game on OTT. All mobile users will be able to access the ODI World Cup 2023 for free via the Disney+ Hotstar app. Expect a 6% CAGR in TV advertising in CY19 compared to the CWC’s previous iteration. According to his remark, the CAGR for the digital media might reach 21% compared to 2019 levels.

The prestigious competition will return to India after a 12-year absence. For the first time, India will serve as the sole host in ODI World Cup 2023. It co-hosted it with Pakistan in 1987, Pakistan and Sri Lanka in 1996, and Sri Lanka and Bangladesh in 2011. 48 games involving 10 teams will be played between October 5 and November 19, 2023, at 10 different sites in ODI World Cup 2023. The first game and the championship will be played in Ahmedabad.

The defending champions are England, who won the 2019 tournament in a thrilling final that finished in a draw with the super over also finishing in a tie .

World Cup Schedule for ODI World Cup 2023

Also Read: As The Legal Weed Store Struggles To Get Traction, New York Is Taking Action Against Illegal Marijuana Shops

image source: google